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In conjunction with the rescue mission, we are implementing an innovative strategy to help increase pet adoptions in shelters and rescues. According to research, people have an affinity for pets that appear to have human-like and relatable qualities. Results from participants in recent anthropomorphism pet studies, reported that people are more willing to adopt pets from a shelter when anthropomorphism psychology is applied. This is why first impressions are vital when potential pet parents are viewing and considering adopting a pet. We want to help create a lasting first impression for pets that can prompt an immediate bond between the potential pet parent and pet. If that potential pet parent sees a pet with relatable qualities, that pet has a better opportunity for adoption and have a forever home. We are dedicated to this cause and determined to increase pet adoptions by volunteering our time and donating our products to animal rescues and shelters. Currently, here are some of the shelters and rescues we are working with rescue mission

When you adopt a pet you’re saving more than one life

Of the approximately 7.6 million companion animals that enter animal shelters nationwide every year, approximately 2.7 million are euthanized. This is a heart wrenching fact. Adoption not only moves an animal from vulnerability to safety, but creates space at the shelter, and moves more resources and attention to the remaining animals. Across the country, many shelters are crowded, challenged, and stretched for resources, so every free cage, every available supply, and every extra moment of care makes a difference.

When you adopt a pet you’ll find a meaningful match

An animal shelter is invested in the well-being of its animals, and many are committed to creating matches that take animal temperament, home environments, and special needs into account. At a pet store – as with any for-profit business – the prime objective is earning financial profit from the production and sale of their “merchandise,” not serving the best interest of pets, owners, or communities.

Cat and Dog
Cute Happy Dog

When you adopt a pet you’ll dispel misperceptions

Few people need to be sold on the value of having pets, but harmful myths and misperceptions about shelter pets persist. The truth is this: the only difference between homeless animals and other animals is that the first group doesn’t have homes. No matter where they live, where they come from, or where you find them, every pet– even pets within a specific breed – are individual animals, with individual personalities and dispositions.

When you adopt a pet you’re fighting puppy mills

Most pet store puppies come from puppy mills, and everyone should know what happens there. Puppies born in puppy mills are usually removed from their mothers at six weeks of age, denying them critical socialization with their mothers and litter mates. The mothers, meanwhile, have little to no recovery time between bearing litters.

Breeding dogs typically spend their entire lives in tiny, wire-bottom cages barely bigger than the dogs themselves. They often do not receive adequate veterinary care or socialization. When these dogs can no longer produce puppies or when their breed becomes unpopular, they’re often abandoned, shot, or sometimes starved to death.

Because puppy mill operators sometimes fail to remove sick dogs from their breeding pools, puppies from puppy mills can also have congenital and hereditary conditions including epilepsy, heart disease, kidney disease, and musculoskeletal problems like hip dysplasia. Purchasing anything at a pet store that sells animals – even pet supplies – keeps this deplorable industry in business.


When you adopt a pet you’re sending a life-saving message

When you proudly tell others you chose to rescue an animal, you’re sending a message that individuals can take effective action to save lives, fight cruelty, and end suffering. The movement starts with one, but can expand to a family, then to a community, then to many communities. In nearly 100 U.S. cities and localities – including New York City – that message has influenced the passing of local ordinances and state bills that regulate where pet stores can get the puppies they sell. In many cases, these laws prohibit pet stores from selling non-shelter dogs entirely. 

What these communities have in common is a commitment to the idea that animals deserve our love, our homes, and – just as importantly – our protection. Please share that message with potential pet parents you know. They may be just one suggestion away from knowing how vitally important adoption truly is.

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Petting a White Cat
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